Detoriating Freedom of Expression in Bhutan?
Bhutanese media made a mountain out of anthill regarding
downhill journey of freedom of expression in Bhutan. Some media houses made comments
on how Bhutan is heading to autocracy from monarchy. As an educated and citizen
of this great nation, I don’t share the concern of media houses at all. The
media houses whine so much of freedom of expression while many forget the
responsibility of expression. They often forget that freedom of expression
always has reasonable constraints differing in each country based on
socio-political nature of the country. The media feels that they are being
victimized by various steps undertaken by the state especially selective media
advertising scheme of government while they forget their papers aren’t worthy to
receive taxpayers’ money both in terms of quality as well as circulation. All they grumble is about dwindling revenue
pie which most thought was their birthright. That is why many media houses
mushroomed in Bhutan in first place and some just to get the portion of pie.
Coming to media freedom in Bhutan, Bhutan is ranked 82nd
position in the world in 2013, a slip of 12 places from 2012 and 16 places from
2011. While media houses are concerned about media freedom in Bhutan in last
three years, they forgot to compare with freedom before 2008, the freedom
before democracy. It will be only fair if we could do cumulative comparison
between at least five years before 2008 and five years after 2008. This will
give accurate picture of media scenario in Bhutan. Freedom of expression in
Bhutan should also be compared with freedom in other countries. For instance,
India and Indian prided themselves of being world’s largest democracy. Their press
freedom ranking is in 140th position. Indian democracy was in making
for more than 66 years. Comparing to
that our democracy and press freedom is 52 steps ahead of our republic brother.
So our media and journalists must understand the comparison
before concluding their thesis and lament over something that is not a serious
problem. They should think twice before
penning their perception and thrusting into people’s court. Without such
responsibility to safeguard the image of nation, the freedom of expression is
not worth fighting for. For general public, how loud media can howl doesn’t
matter. What matter is development, peace and prosperity though public had
tendency to lose sleep over loud howling of media which is often much ado about
nothing.
As the finding of media freedom by Journalist without Border
is based on statements of journalists, activists and researchers, the concept
of freedom is flawed because of social and cultural contexts of each country is
often ignored. It is also possible our journalist-
respondents feel that way because of their low salary and because government’s
financial support unlike earlier is selective.
After all, our media fraternity expects government to pay them for
service not worth from taxpayer’s money. If government has adopted liberal
advertising policy despite economic problems, our reporters would have rated press
freedom otherwise.
The media house in the world faced huge financial losses in initial
years. This is the period of time where
quality is improved and public acceptance is sought through various strategies.
They also don’t expect government to carry them forward. If the quality and acceptance is achieved, the
revenue followed. Here in Bhutan, our media houses are being adamant. They refused
the circulation audit which would have been basis of government support in form
advertisement share. They needed an equal share of unfairly unequal work. Now when government do selective advertising
based on target audience and reach, they feel their freedom is curtailed.
On the other hand, innovative marketing and circulation
strategies might help. How many of circulation officers are professionally
trained for the work. All they do is distribute papers. How many marketing
officers brainstormed to find new clients, to carry out innovative advertisement?
All they do is flip announcements in kuensel and bothers client give them the
same. Why can’t our marketing officers attract international clients? Every year,
new brands and products are entering Bhutan. Why can’t our papers attract them?
There are two main reasons; untrained professionals and ignorant management. As
it owned by one or few people who are often under-educated, all they could see
is monthly profit and lose statements. The possession media marketing knowledge
by management, marketing officers and even reporters would help hugely in
generating revenue. They must understand, their jobs are not mutually
exclusive.
However, this is not to say government should ignore
responsibilities of media. The government too should enable the creation of conducive
media environment through proactive legislation and policies. In the eyes of
observers, two things played major roles; selective advertising and failure to
introduce Right to Information Bill. On top of that childish decision of
education ministry to disallow media presence in annual conference was insult
to already grumbling media fraternity. The media sustenance and freedom of
expression are often responsibilities of media fraternity themselves not the
government. Just that I am not paid to write this crap, media house shouldn’t
expect to be paid. After all, under constitution, media only enjoys freedom of
expression only as much as common people.
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